EPISODE
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Hiring in the After Era: Why the Old GTM Playbooks Don't Work

with Guest Name, Guest Title at Company

with
Kyle Norton
CRO, Owner.com

Kyle Norton

, CRO at Owner.com

Show notes

The old GTM playbooks don't work like they used to. AI is rewriting what great looks like in sales, marketing, customer success, and RevOps. And most founders are hiring in the dark.

In this debut episode, we set the show's point of view: what's changed in SaaS GTM hiring, why it feels harder, and how to make confident decisions in today's market.

What you'll learn

  • Why the pre-COVID hiring playbooks no longer apply
  • How AI is reshaping what great GTM talent looks like
  • The three questions every exec should ask before making a commercial hire
  • How to use market data instead of gut feeling when building your team

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