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Director of Marketing

Skills:

Job Description

Posted on
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Our client is a VC-backed SaaS fintech startup in the financial planning and analysis domain. The founders have strong leadership, product, and software development experience from Facebook, Stanford, and Unit 8200 - including a group of world-class investors includes unicorn startup founders and senior executives from Google, Amazon, and Microsoft.

Role Overview:
As the Head of Marketing,  you will have a specialized focus on lead generation & will play a pivotal role in generating inbound leads and building a robust lead generation machine. You will be responsible for developing and executing strategies to generate top-of-funnel leads, nurturing prospects, and optimizing conversion rates. The ideal candidate will be data-driven, innovative, and possess a deep understanding of marketing automation tools and techniques.
  
Key Responsibilities:
  • Lead and execute comprehensive marketing strategies, serving as the central figure in all marketing activities.
  • Develop and implement comprehensive lead generation strategies aligned with business objectives to drive inbound leads and expand the top of the funnel.
  • Align marketing efforts with overarching business goals and objectives.
  • Take charge of building the top of the funnel through strategic initiatives in SEM, newsletters, and other digital marketing channels.
  • Own all marketing channels, including web, email, social, etc., driving strategy and increasing company's online presence. 
  • Marketing Automation: Utilize marketing automation tools to create targeted campaigns, automate lead nurturing workflows, and optimize lead scoring methodologies.
  • Content Marketing: Oversee the creation of high-quality, engaging content tailored to target audiences to attract, educate, and convert leads at various stages of the buyer's journey.
  • Social Media Management: Develop and execute social media strategies to increase brand awareness, engage with the audience, and drive traffic to the website, ultimately generating leads.
  • Analytics and Optimization: Continuously monitor, analyze, and optimize lead generation activities and channels to maximize ROI, improve conversion rates, and identify opportunities for growth.
  
Qualifications:
  • Proven experience in marketing roles, ideally focusing on B2B, fintech products.
  • Bachelor's degree in marketing, business administration, finance, math or a related analytical field; MBA or relevant advanced degree preferred.
  • Previous experience within early-stage marketing environments.
  • Strong project management skills, ensuring the successful execution of marketing initiatives.
  • Proven track record of success in developing and executing lead generation strategies in a B2B SaaS environment
  • Deep understanding of marketing automation platforms and CRM systems to drive lead generation and conversion.
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize marketing performance.
  • Proficiency in digital marketing techniques and tools.
  • A Hubspot expert.
  • Experience in developing and managing marketing campaigns.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
  • Deep understanding of the FP&A / Fintech landscape, with the ability to translate insights into effective marketing strategies is a big plus
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