Senior Field Marketing Manager

Company Overview

We've partnered with a Series A SaaS company that is innovating safety in the construction industry through an advanced platform aimed at bridging the gap between field and office teams. As a VC-backed startup with expanding reach across North America, our client is in a growth phase and is eager to recruit exceptional talent to help foster a safer and more interconnected industry.

Role Overview

We are seeking a Senior Field Marketing Manager to lead the strategy, execution, and optimization of in-person marketing programs and events that enhance brand visibility, generate leads, and drive revenue growth. This role will play a crucial part in selecting and executing the appropriate events, building a robust presence, and supporting the sales team with engaging collateral and post-event strategies. You will work closely across marketing and sales to elevate the brand and stimulate demand through event-centric initiatives.

Responsibilities

• Own Field Marketing Strategy: Design and manage impactful marketing programs, including trade shows, industry events, and customer engagement campaigns.
• Event & Sponsorship Management: Identify and secure sponsorships and speaking opportunities to establish a leadership position within the industry.
• Booth & Brand Experience: Collaborate with internal and external teams to develop high-impact booth experiences and brand touchpoints.
• Lead Capture & Enablement: Partner with sales to drive lead conversion from event-generated interest.
• ROI Measurement: Track event performance, lead quality, and pipeline contribution to continually refine field strategies.
• Cross-Functional Partnership: Work across product marketing, demand generation, and sales to align messaging and event goals.

What You Bring

• 5–10+ years of experience in field marketing, preferably in B2B SaaS or tech-enabled environments.
• Proven success in managing trade shows, hosted events, and conferences with measurable pipeline results.
• Experience in supporting sales enablement with messaging, collateral, and follow-up processes.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce, HubSpot).
• Strategic thinker with a creative approach to event engagement.
• Excellent project management skills and attention to detail.
• Familiarity with construction, safety, or industrial technology is a plus.

Nice-to-Haves

• Understanding of digital marketing channels and how they complement field programs.
• Experience at a Series A or B stage startup.
• Relationships with relevant industry associations (e.g., ABC, AGC).
• Exposure to ABM strategies and targeted event campaigns.

What’s Offered

• Fully remote work setup (Canada-based, with optional in-person collaboration).
• Comprehensive health and dental benefits.
• High-ownership role in shaping the company’s go-to-market presence.
• Opportunity to build and scale brand visibility in a fast-growing vertical.