Benchmark Your AI Adoption Against the Market
Discover how 100s of GTM revenue leaders are adopting AI, investing for growth, and transforming their teams in 2025.
What You’ll Learn
How adoption looks across GTM functions
See where peers are on the AI curve, from curiosity and pilots to full-scale implementation, and what that means for competitive advantage.
Where executives are putting their budgets
Uncover how CEOs, founders, and CROs are prioritizing AI investment, and why smaller companies are making bolder moves than large enterprises.
Which use cases are delivering real value
Learn how teams are applying AI to content creation, prospecting, and productivity, and which functions are proving most impactful today.
What’s next on the AI horizon
Explore the rise of autonomous agents and how leaders are aligning AI with customer experience, operational efficiency, and revenue growth.
Key Statistics from the Report
The numbers behind this report reveal just how quickly AI is reshaping go-to-market teams.
From daily adoption to reskilling strategies, these benchmarks highlight both the scale of investment and the profound impact already underway across sales, marketing, customer success, and RevOps.
Of GTM professionals use AI tools daily.
Report significant or moderate productivity gains.
Of companies re-skill employees vs. reducing headcount when automating.
Of roles are already impacted by AI-driven automation.
Insights from GTM Leaders
Discover what executives are saying about navigating AI adoption and strategy.
"Any board member not already asking three questions should be fired: How are we leveraging AI to reduce headcount? How are we using AI to drive efficiency? How are we using AI to drive effectiveness?"
"The biggest risk isn’t AI breaking your business, it’s your people not learning it fast enough."
"AI should never replace the human experience, it should amplify it, creating more space for empathy, trust, and partnership with customers."
Your 2025 AI-in-GTM Playbook
Inside the report, you’ll find clear, actionable guidance to help GTM leaders move beyond experimentation and put AI to work at scale:
Implement hybrid training models that blend online learning with on-the-job application.
Start strategic, scale smart—pilot in high-impact areas before expanding org-wide.
Build strong foundations—invest in data quality, security, and governance before scaling.
About the Report
This study, presented by Captivate Talent and Whale Boss, surveyed over CEOs, founders, and GTM leaders across early-stage startups to enterprise organizations. It provides a comprehensive view of AI adoption, challenges, and opportunities shaping sales, marketing, customer success, and RevOps in 2025.
Ready to see how your team stacks up?
Download the full report to access the data, insights, and strategies defining AI’s role in GTM.
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