2025 GTM Compensation Trends Revealed
Discover how leading technology companies are structuring their compensation packages for sales, marketing, and RevOps roles.
Equip yourself with the insights needed to attract and retain top talent in a competitive market.
What You’ll Learn
Salary, bonus, and equity benchmarks for GTM roles across funding stages
Get access to real numbers—median base, OTE, and equity—for sales, marketing, RevOps, and CS roles from Seed to Series E and beyond.
How compensation strategies are shifting in 2025 (and what’s working)
Understand how top companies are adjusting comp to attract and retain talent amidst tightening budgets and a bifurcated market.
Real-world takeaways for hiring managers designing competitive offers
Learn what candidates actually care about—clarity, structure, and balance—and how to build offers that win.
Key Statistics from the 2025 Report
Discover the real trends shaping tech compensation this year.
These insights reveal how leading companies are adapting to a changing talent market, and what it takes to stay competitive.
Increase in earnings for individual contributors with specialized skills—especially in AI. Execution is being rewarded more than ever.
Companies say their top performers are exceeding targets and are well worth the investment, despite tighter budgets.
Believe equity alone is enough to close top candidates—cash, clarity, and structured offers matter more in 2025.
Missed their revenue targets in 2024, prompting sharper scrutiny and evolution in comp strategy.
Watch the full 2025 GTM compensation deep dive
Listen to Rebecca Price (Partner at Primary VC), AJ Bruno (Founder at Quotapath), and Chris Gannon (Founder at Captivate Talent) unpack this year’s most important trends in GTM comp: what’s changed, what’s working, and how to stay competitive.
Want to benchmark your team’s compensation?
Get a personalized comp review from the team at Captivate Talent. We’ll send you the report and follow up with tailored insights based on your hiring goals.
