Head of Growth

Company Overview

We've partnered with an innovative startup in the industrial automation sector, dedicated to transforming a decades-old market with cutting-edge developer tools for process automation. This company is backed by notable investors and is focused on changing how factories operate by improving command and control systems.

Role Overview

We are seeking a Head of Growth Marketing who is not just an expert in demand generation, but a data-driven leader ready to accelerate the company's growth engine. You will be responsible for finding scalable solutions to reach a technical audience and push the boundaries of B2B marketing.

Responsibilities

• Drive pipeline growth through impactful campaigns.
• Architect and execute a multi-channel demand generation strategy.
• Own and scale an experimentation framework for optimizing the marketing and sales funnel.
• Lead demand generation activities across various channels, including paid media, SEO/SEM, and content marketing.
• Collaborate with analytics teams to ensure data integrity and informed decision-making.
• Create and manage dashboards to track KPIs and communicate insights to leadership.
• Work closely with the Sales team to streamline the lead lifecycle and conversion processes.
• Partner with Product Marketing to refine messaging and value propositions.
• Manage the growth budget for maximum impact.

Requirements

• 7+ years of experience in growth marketing, particularly in data-driven roles.
• Proven success in a leadership role in growth marketing or demand generation within a startup or high-growth environment.
• Experience or deep knowledge of the OT Cybersecurity market for industrial sectors is a plus.
• Expertise in modern demand generation tactics, including digital advertising and SEO.
• Strong analytical skills with experience using analytics and marketing automation tools.
• A scientific mindset and a strong curiosity to learn and optimize.
• Excellent communication skills to convey complex data clearly.
• History of building and leading data-driven experimentation processes.

Benefits

• Competitive salary range of $170,000 - $200,000 per year.
• Equity stake in the company.
• Comprehensive health, dental, and vision insurance.
• Flexible and remote-friendly work environment.
• Unlimited paid time off.
• Professional development stipend for growth opportunities.
• Financial guidance and remote concierge benefits.
• Monthly wifi stipend and bi-weekly in-office lunch credit.

Come join a fast-growing startup where your work will have a significant impact! The company embraces diversity and is committed to building an inclusive workplace for all employees.