Senior Manager, User Acquisition

Company Overview

We’ve partnered with a rapidly growing cybersecurity company that is transforming the way individuals and organizations protect their digital data. Their services include intuitive solutions with end-to-end encryption, creating a secure environment for users across devices and locations. They are trusted by millions globally and are committed to defending against cyber threats.

Role Overview

We are looking for a Senior Manager of Consumer User Acquisition to help scale our client's consumer user acquisition efforts. This remote position is perfect for a data-driven performance marketer who thrives in a dynamic environment and has a history of efficiently acquiring users at scale.

Responsibilities

• Plan, execute, and optimize large-scale digital user acquisition campaigns across various paid channels.
• Manage daily performance, including budget allocation, bid strategies, audience segmentation, and creative testing.
• Design and conduct structured A/B and multivariate experiments to enhance overall performance metrics.
• Analyze performance data and deliver insights and recommendations.
• Collaborate with design teams to create high-performing ad concepts and assets.
• Identify and test new channels to efficiently expand user acquisition.
• Stay updated on industry trends and platform changes to refine channel strategy.
• Maintain acquisition dashboards and KPIs with full accountability for key performance targets.
• Partner with analytics, product, and marketing teams to ensure accurate tracking and reporting.
• Ensure all campaigns comply with brand standards and messaging guidelines.

Requirements

• 5+ years of experience in B2C performance marketing or user acquisition for consumer SaaS, apps, or subscription products.
• Proven success managing paid campaigns on platforms like Google Ads and Apple Search Ads.
• Strong ability to scale spend while maintaining advantageous CAC and ROAS.
• Deep understanding of acquisition funnel optimization and creative experimentation.
• Analytical skills and familiarity with tools like Google Analytics or similar analytics platforms.
• Excellent communication skills with experience presenting to senior leadership.
• Cross-functional collaboration experience with design, product, and analytics teams.
• Ability to prioritize and thrive under aggressive growth targets.
• Experience in the cybersecurity or privacy industry is a plus.
• Bachelor's degree or equivalent professional experience.

Benefits

• Comprehensive medical, dental, and vision coverage.
• Employer-paid life insurance and supplemental life options.
• Voluntary short and long-term disability insurance.
• 401K options (both Roth and Traditional).
• Generous paid time off plan that rewards commitment and tenure.
• Competitive annual bonuses.