FROM CAPTIVATE TALENT

Human First: The GTM Hiring Show

Every episode digs into the messy reality of GTM hiring right now: what "great" actually looks like, how AI is changing the talent you need, and what the market can really give you.

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LATEST EPISODES

Catch up on recent conversations

EPISODE 10

The Frankenstein System Killing Your AI ROI with Tom Andrews

With

Tom Andrews

– VP of GTM and RevOps at Hivebrite

EPISODE 9

What Your First Marketing Hire Should Look Like at an Early-Stage Company with Kathleen Booth

With

Kathleen Booth –

VP of Marketing at Sequel.io

EPISODE 8

AI Can Rank Your Candidates, But It Shouldn't Pick Who You Hire with Cassie Chao Leemans

With

Cassie Chao Leemans –

VP of Talent at Craft Ventures

ABOUT THE PODCAST

Everything you wish someone had told you before your last GTM hire.

Should I even be hiring right now?

How to know when you're ready, when you're not, and what the market data actually says.

What does 'great' look like for this role?

The gap between who you think you need and who's actually out there, based on real search intelligence.

How do I assess for AI fluency?

What it actually means in GTM roles and how to evaluate it beyond buzzwords on a resume.

What if I make the wrong hire?

How to pressure-test the decision before you make it, not six months after.

ABOUT THE SHOW

Every episode tackles three things

Hiring Reality

The gap between what you think you need and what you can actually get. We level-set expectations with real market data.

Process Clarity

How to run a tight hiring loop without becoming the bottleneck. Structured, repeatable, and built for speed.

AI Fluency

What AI fluency actually means in GTM roles and how to assess it beyond buzzwords. Iron Man, not Terminator.

MEET THE HOSTS

We've been in the room for hundreds of GTM hires. On the show, we bring you in too.

Danielle Parker

Danielle Parker

Host | Head of Marketing, Captivate Talent

Danielle runs the show and brings the questions that come up in every founder call but rarely get answered publicly. She spends her days inside real search data, candidate pipelines, and hiring processes across B2B Tech.

Chris Gannon

Chris Gannon

Expert in Residence | Founder, Captivate Talent

Chris built Captivate on a simple rule: treat candidates like people and tell founders the truth. He drops into episodes when the conversation needs someone who's seen how these hires play out thousands of times.

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