Director Product Marketing

Company Overview

We've partnered with a forward-thinking organization on a mission to revolutionize the insurance industry. This company leverages advanced AI and machine learning technologies to empower insurers, enabling them to provide equitable and affordable coverage while effectively managing today's challenges, including climate change, cyber threats, and social inflation. With backing from notable investors, they are dedicated to transforming underwriting practices and ensuring fair pricing in complex risk areas.

Role Overview

We are seeking a dynamic Director of Product Marketing to lead a dedicated team in executing impactful go-to-market strategies. The ideal candidate will have a strong background in product marketing within the B2B software environment, with experience managing teams and working with innovative AI-driven products. This role will be instrumental in shaping the visibility and positioning of our client's offerings in the marketplace.

Responsibilities

• Manage a team of four product marketers to drive effective go-to-market strategies.
• Develop and execute comprehensive go-to-market plans for product launches, features, and updates in collaboration with product management, sales, and customer success teams.
• Define and refine product positioning and messaging to resonate with target buyer personas.
• Monitor and analyze the competitive landscape to identify trends, technologies, and threats; use insights to inform product positioning.
• Provide sales enablement tools and resources to empower the sales team to communicate product value effectively.
• Gain deep insights into customer needs and tailor messaging to address their pain points.
• Collaborate cross-functionally to align go-to-market efforts and bridge the product team with market demands.
• Lead execution of integrated marketing campaigns that elevate product adoption and engagement.
• Measure and report on the success of product marketing initiatives to refine strategies and optimize outcomes.

Requirements

• 8+ years of experience in product marketing, specifically in a B2B enterprise software context.
• At least 2 years of experience managing a team of three or more individuals.
• Experience with AI-based products is highly beneficial.
• Proven track record in developing and executing successful product marketing strategies.
• Strong analytical skills to inform decision-making and optimize campaigns based on data.
• Exceptional communication abilities, capable of distilling complex information for diverse audiences.
• Ability to collaborate effectively with cross-functional teams and influence stakeholders across the organization.
• Technical aptitude with SaaS products, including an understanding of their functionalities and benefits.

Benefits

This role offers competitive compensation and an opportunity to be part of an innovative team focused on making a significant impact in the insurance sector.